This year has seen an explosion of new pampering products for man’s furry friends, among the more unusual of which is a fragrance designed to neutralise the sexual scent of female dogs, a study said on Tuesday.
The products — mostly aimed at cats and dogs — also include weight loss supplements, sun screen and stress relief sprays, alongside cosmetics like nail polish and hair colour highlights, said the report by research group Mintel.
“For many pet owners, their animals are as loved and pampered as their own children, and deserve to be groomed and cared for with the best products,” said Mintel spokesperson David Jago.