Online AD has been growing substantially in recent quarters. Yahoo revenue from online ad alone for 2nd quarter is USD 1.25 billion, up from about slightly over USD 1 billion from first quarter. Similarly, Google 2nd quarter revenue from online AD amount to USD 1.36 billion. All these grow come in the expense of traditional printed AD. With Internet becoming part of everyone life, this sector set to grow further and online ad is expected to double every year to USD 19 billion a year in five years.

Users and individual no longer have to wait for weekly journal or printed newspaper to arrive, they begin to rely more on online resources that is normally updated at very close interval. The new advertising solutions offer by Yahoo and Google to web site publishers will no doubt speed up the growth of the online AD.